Trade Association: PRIA Registered Consultants Group
Company: Recognition PR
Job Title: Director
Telephone: + 61 2 9252 2266
Email: Adam_Benson@recognition.com.au
URL: http://www.recognition.com.au
Company Address:
Level 2, 51 Pitt Street
Sydney
NSW 2000
Australia

Adam is responsible for strategic client counsel, client liaison and business development for Recognition PR and Outsource.  Adam’s strength is developing marketing and communications programs that drive sales and deliver effective and measurable results for clients operating in B2B markets. He is an insightful questioner of strategy and challenges common marketing practices to ensure they are serving the business goals of an organisation. He constantly seeks out ways that both Recognition PR and Outsource can be more valuable allies to clients and believes that the best results come from collaboration and consultation – not just solving problems.

Adam has managed public relations, marketing and marketing communications programs for companies including CA, IBM, HP, Digital Equipment Corporation, Capgemini, Fuji Xerox Australia and J.D. Edwards.

Adam has a Bachelor of Arts in Communications Studies from Newcastle University and a Masters of Business (Marketing) from the University of Technology, Sydney. As well as being the former National Chair of the Registered Consultancy Group, an operating group of the Public Relations Institute of Australia, which represents member PR firms in Australia.