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UK firms agree: companies can’t afford to relax on CSR in difficult economic times |
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Thought leaders in the public relations consulting industry in the UK are virtually unanimous in that organisations cannot afford to ignore Corporate Social Responsibility, even though consumers will focus less on the ethical credentials of brands in the current climate.
83% of respondents to a recent survey by the Public Relations Consultants Association (PRCA) said that either ‘some’ or ‘most’ consumers will consider their ethical values a luxury in the current economic climate. Nonetheless, the same percentage deemed relaxing CSR policies as too great a risk to take.
Reputations are hard won, and public relations firms understand that managing them well requires a long-term view that goes beyond the challenges of today. Further information on PRCA surveys can be found at www.prca.org.uk.
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