10 ways ICCO can help in difficult times
How can ICCO help public relations firms during difficult economic times? This was the topic on everyone’s mind during the recent Board of Management meeting in Athens. Participating board members agreed that ICCO can support its membership best by being a first resource of ‘things to share’, for example by:
- 1) Devising a PR plan for PR
- 2) Demonstrating how to steal market share from other disciplines
- 3) Offering insights from financial benchmarking and analysis of sector trends
- 4) Providing the ICCO ‘global’ perspective
- 5) Sharing success stories of actions by associations and from individual firms
- 6) Enabling dialogue on issues like competition and pricing
- 7) Publishing thought pieces on why high-level PR services in particular should be valued
- 8) Exploring possibilities for addressing the EU Commission on rules for buying intellectual services
- 9) Distributing public procurement guides from member associations
- 10) Producing a thought piece on the high costs of public procurement, which are shown to be too high for both sides
Board representatives also concurred that although 2008 should finish strongly, 2009 will be more challenging for our businesses. In general we can expect: more project-based as opposed to contract work, increased pressure on pricing, and a shift from private to public sector clients.
ICCO will be actively gathering information and documentation from the local trade associations over the coming weeks and months in order to deliver to our collective membership on the above ideas.
Help us address the needs of public relations consultancies in our community by sharing success stories, thought pieces and business issues via your local association or directly with the ICCO Executive Director at
This email address is being protected from spam bots, you need Javascript enabled to view it
.
