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Marketing Communications continues to generate top revenues in the US |
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According to the June 18 issue of the Council of Public Relations Firms’ newsletter The Firm Voice, Marketing Communications continues to be the service area that generates the most fee income for US firms. The practice accounted for close to 50% of revenues in 2007 - a figure which has been largely consistent since the CPRF began tracking the data annually in 2005. The second biggest service area was Corporate Communications at roughly 25%, followed by Public Affairs at just over 10%. Interestingly, the distribution of revenue across each of the service areas has remained largely unchanged over the 3-year period. Similar research by the CPRF showed that, not surprisingly perhaps, Consumer Products & Services was the client sector contributing the most business for US public relations firms. This was followed by the Healthcare sector, Technology and Industry. For more information about these and other US surveys, visit the CPRF website at www.prfirms.org. |
