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Financial benchmarking research starts this autumn |
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Starting this autumn, ICCO will work together with member associations and partners to create a global benchmark of financial information for the business of public relations. Target data is likely to include: salary levels, charge-out rates, profit margins and key ratios used in the management of public relations firms. Where possible, results will be indexed in order to highlight differences from country to country. The completed study will be published in a report and made available to the ICCO membership. |
