The latest edition of the ICCO World Report is entitled, “2007: The Best Year Ever for Public Relations”. Drawing on information from 22 participating countries, the resulting data show impressive revenue gains across geographies in 2007 and predictions of continued growth for 2008, despite the threat of a global economic slowdown.

“Communications as a discipline is indeed gaining in importance and now holds a direct stake in the strategic planning of the most successful companies. In large part this has come about thanks to a changing social environment in which new (digital) media has empowered individuals to voice their opinions – in real-time, to a global audience. Management no longer has exclusive control over the messaging that affects an organisation’s reputation and the perception of its activities. Coupled with increasing demand (and corresponding regulation) for transparency, organisations […] have found themselves faced with a communications environment that is more and more complex. […] Increasingly, they are turning to public relations consultancies for help.”

A full copy of the report is available for download on www.iccopr.com.

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