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Join the International Conference on Communication Practice 2008: The ICCO Southeast European Summit Network with professionals from different countries and from across a range of communications disciplines, search for new business opportunities, share experiences and best practice... and explore the best of NEW MEDIA IN PUBLIC RELATIONS AND COMMUNICATION
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Conference Programme Monday, May 19th 2008
09.30 – 09.45 Welcome and overview of the conference
09.45 – 10.30 Keynote speech: PUBLIC RELATIONS AND NEW MEDIA. Why the explosion in digital media is the biggest opportunity for PR since the invention of the press release Richard Houghton – ICCO Executive Committee Member, Chairman of the PRCA (UK), Founder & CEO of Carrot Communications (UK)
10.30 – 11.30 Session 1: THE CHANGING FOCUS OF OUR WORK Making sense of the social media ecosystem
Elizabeth Albrycht – Co-founder of New Communications Forum, Lecturer at Institut Supérieur de Communication (Paris, France) What are we communicating? Rosanna D’Antona – Founder & CEO of D’Antona &Partners (Italy) 11.30 – 12.00 Morning wrap-up session
12.00 – 12.30 Coffee break
12.30 – 13.30 Session 2: USING NEW MEDIA EFFECTIVELY Managing your reputation fitness: Emerging trends in online research Alan Hilburg – President of Hillburg Associates (USA) Conversation: Reinventing the relationship between companies and their customers Hugh Mason – Partner in Pembridge Partners (UK), Director of Pembridge Asia (Singapore)
13.30 – 15.00 Lunch
15.00 – 15.30 Golden Loaf award ceremony
15.30 – 17.00 Session 3: NEW MEDIA IN PUBLIC CAMPAIGNS The use of new media during Slovenia’s EU Council presidency Anže Logar – Director of the Government Communications Office of Slovenia Internet and blogs in political campaigning Marko Rakar – Chief Executive of MRAK Services (Croatia) American public (election) campaigns Marc R. Pacheco – State Senator of Massachusetts, The State House (Boston, USA) 17.00 – 17.30 Afternoon wrap-up session
20.00 Social event Tuesday, May 20th 2008
09.30 – 10.00 The New Media Market – Presentations
10.00 – 11.00 Session 4: NEW DIMENSIONS TO MANAGING REPUTATION Search engine optimisation - Targeted internet communications; PR and marketing communications efforts to Web 2.0 audiences Susanne Minneker – Regional Manager D/A/CH for Business Wire (Germany) Protecting reputation in new media Nina Zidar Klemenčič – Specialist in Media Law with the Attorney’s Office Zidar & Klemenčič (Slovenia)
11.00 – 11.30 Coffee break
11.30 – 13.00 Session 5: NEW PR CHANNELS IN ACTION The Quiet Revolution Euan Semple – Independent Advisor to Social Computing for the Business World New media: fundamental changes it will bring upon the practice of PR, why embracing it is good for the profession, and the shift in power it will cause Jai Xavier Prabhu David – Founder & CEO of PRHUB Integrated Marketing Communications (India) The role of social networking (a global social network case) Sarah Gavin – Global Communications Director of Bebo (UK)
13.00 – 13.45 Conference wrap-up session
* * * The conference will be chaired by: Mitja Blagajac – Project Director & Senior Consultant for SPEM Communication Group (Slovenia) Jasna Suhadolc – Online Communications Consultant & Partner with Virtua (Slovenia) Primož Žižek – Partner & Co-Founder of E-laborat, Director of Zavod Tovarna, novi mediji in multikultura & Glavni trg (Slovenia) The official language of the conference is English. The organisers reserve the right to make minor changes to the conference programme. * * * Lea Koludrovič, Tel +386 (0) 2 228 44 37
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