In addition to attending the regional summit in Warsaw, our New-York-based President, Lou Capozzi, crossed the ocean once again as a guest of honour at the “Premio Assorel” gala in November. The award, now in its tenth edition, is presented by ICCO member Assorel to the agency with the best PR campaign of the year.

During the banquet, which was attended by leading representatives of Italian agencies, corporate clients and media alike, Lou offered a global perspective for public relations. He emphasised the enormous opportunities for the industry thanks in large part to the digital age and an unprecedented level of transparency in organisations. PR is the marketing discipline best equipped to handle a dynamic environment in which information cannot be directly ‘controlled’, making now the ideal moment for the PR profession to take the lead and generating tremendous potential for growth.

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