The newly created Best Practice suite on the ICCO website is ready for launch but will need a steady supply of fresh material in order to become a truly useful knowledge tool. Individual firms are therefore encouraged to submit their entries throughout the year. ‘Best practice’ campaigns are those that have proven effectiveness (meeting or exceeding client objectives) combined with an innovative approach and are often winners of national or international awards.

Entries posted to the site will be shared across a network of more than 1,000 communications consultancies. Access to the suite is an exclusive benefit and thus restricted to members of the ICCO community. Company-wide passwords may be requested from your local trade association after the 15^th of February.

This initiative was created in direct response to input from PR consultancies in a comprehensive audit of the ICCO membership. Contact your local trade association to participate, or visit www.iccopr.com for more information.

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