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Quarterly Newsletter, Vol 4 - January 2008 Industry Highlights
The Public Relations Consultants Association (PRCA) of the UK has launched an optional ‘international’ component to complement their well-known Consultancy Management Standard (CMS), a certification tool adopted in a number of countries within the ICCO network. This newest certification element testifies to a consultancy’s ability to deliver PR support successfully on an international scale – be it directly from a hub office, via an international network of own offices or through cooperation with local partners. It was designed with the UK consultancy market in mind but can easily be adapted for use in other countries. For more information, visit the PRCA website at www.prca.org.uk or e-mail
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