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Swiss companies continue the move to more PR |
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Quarterly Newsletter, Vol 4 - January 2008 Industry Highlights
Communications budgets remain high for Switzerland’s top 500 companies, with 86% planning to maintain or raise PR expenditure levels in 2008, according to the annual Communication Index of consultancy Farner PR. These figures indicate a healthy outlook for PR over the coming year despite a dampening in growth prospects for the economy as a whole. It also underlines the trend among the world’s largest companies of a shift in investment from traditional advertising and other marketing activities to public relations. To see the complete Communication Index, visit www.farner.ch/media/kommunikationsindex/.
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