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PRCA book helps firms ‘double their profitability’ |
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Quarterly newsletter, Volume 3 - October 2007 Industry Highlights
Neil Backwith, author of Managing Professional Communications Agencies, maintains that agencies are notorious for over-servicing their clients and, as a result, deliver less-than-impressive profitability. According to his research, average profitability continues to hover around 10% with over-servicing levels of some 30%. His book, which was recently published by the Public Relations Consultants Association (PRCA) of the UK and has already won many fans in the business world, gives step-by-step instructions on how to overcome such common revenue pitfalls and dramatically improve performance. It offers practical and proven solutions for meeting the business challenges faced by agencies every day around the world. To order a copy, go to www.prca.org/profitability.
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