|
Upward trend in Italian PR continues |
|
|
|
|
Quarterly newsletter, Volume 3 - October 2007 Industry Highlights
Member firms of the Italian trade association, Assorel, boasted double-digit growth in billings in 2006: an impressive 12% over the previous year. As of July 2007 the positive trend looked set to continue, with the approximately 50 member agencies – representing the vast majority of the market in revenue terms – showing an increase of 8%. Assorel attributes much of this growth to its member firms knowing how to take advantage of new opportunities in the market. For further analysis of the PR sector in Italy, visit www.assorel.it.
|
