|
CPRF survey confirms widespread growth and active hiring in the US |
|
|
|
|
Quarterly newsletter, Volume 3 - October 2007 Industry Highlights
The Council of Public Relations Firms (CPRF), the US trade association, conducted a “quick survey” of its members in the second quarter of this year in an effort to gauge the health of the consultancy industry in the world’s biggest and most-developed market. The results showed a very strong first half in revenue terms, with nearly 50% of respondents ahead of forecast. In addition, US member firms provided some interesting data on the recruitment and retention of talent. Here are a few excerpts: - 60% of participating firms increased their staff during the first half of 2007, including nearly all of the large network agencies.
- Mid-level people are by far the most sought-after type of talent at firms across the country.
- Nearly two-thirds of respondents have polled employees to assess the relationship between employee job satisfaction and job retention.
- The most effective ‘tool’ for retention lies with the firm’s own people and culture.
- More than half of participating firms have increased their training budgets in 2007.
To learn more about the US public relations industry, visit the CPRF website at www.prfirms.org.
|
