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Come to the first ICCO CEE Summit: PR Forum in Warsaw |
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PR Forum: The ICCO Central & Eastern European Summit November 20-21, 2007 The Marriott, Warsaw Dear colleagues, We have the pleasure of inviting you to take part in PR FORUM: The ICCO Central & Eastern European Summit. This fifth edition of the congress organised by the Polish Public Relations Consultancies Association has evolved to become the first regional summit of the International Communications Consultancy Organisation (ICCO) for Central and Eastern Europe. This event offers a unique opportunity to meet distinguished figures like: ICCO President Lou Capozzi and Andrew Laurence, Chairman & CEO of Hill & Knowlton EMEA, as well as other experts from Poland and abroad. As in previous editions of PR FORUM you will be presented with the results of the latest research prepared for the PPRCA by MillwardBrown SMG/KRC, this year on Community Relations and its application in Polish PR. We have invited Polish celebrities Michała Wiśniewski (pop-singer), Joanna Koroniewska (actress) and Michał Figurski (Antyradio) to lead the discussion on the use of celebrities as brand ambassadors. In the evening of the first day of the summit we also invite you to attend the awards gala of the 2007 "Golden Clips" contest for the best Polish PR campaign. It will be an opportunity to see best practice in Poland and to network with new business contacts in the region. We hope to see you in November! ________________________________________ Key issues - Using public opinion effectively. Community relations study results
- CSR: A wolf in sheep's clothing or a good uncle?
- The 'Expert': Source of credibility or a commercial endeavor?
- Brand ambassadors: Advantages and disadvantages
- Lobbying in the EU: Defending local interests in the international arena
- New horizons: The latest trends in PR
- Crossing the border: Ethical challenges in international PR
- Learning from mistakes: Blunders in multinational campaigns
The sessions have been planned in such a way as to allow participants not only to listen to presentations from our speakers but also to take an active role in the discussions.
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