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Business journalists play favourites in cross-border M&A |
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Quarterly newsletter, Volume 2 - July 2007 Industry Highlights Farner PR of Switzerland and the Global Financial Communication Network (GFC/Net) conducted a survey of business journalists in ten different countries in order to determine how these influencers of public opinion really feel about the practice of international corporations taking control of companies in their home countries. Not surprisingly, the study shows cultural and geographic proximity as key factors in the acceptance of multinational takeovers. American journalists, for example, are most tolerant of mergers and acquisitions originating in Britain and Australia, while European journalists have an extra degree of confidence in Western European investors, especially those from the UK. Both American and Western European members of the business press are wary of buyers hailing from the emerging markets, with Russian entrepreneurs accorded the least amount of trust. For more information on the study, e-mail Urs Knapp at
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