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Social media have changed PR |
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Quarterly newsletter, Volume 2 - July 2007 Industry Highlights The latest white paper published by the Council of Public Relations Firms of the U.S. examines the impact that so-called “social media” (blogs, wikis, podcasts, social-networking sites, and so on) have had on the practice of Public Relations. Given PR’s focus on building dialogues and relationships, the study argues that, with an enlightened approach to this changing world of communication, PR can play a crucial role in an organisation’s success. According to the author: “The public relations industry finds itself at an historic juncture. It always has been about social influence – i.e., “relating to the public.” Now that the rules of social influence are gaining precedence over other approaches, public relations looms larger than ever. Working collectively, internal public relations departments and agencies can better serve their organisations while resetting the mandate and direction for an entire industry.” To learn more about the survey findings and their implications, visit the CPRF website at www.prfirms.org.
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