The PRCA (UK) annual conference has become a landmark event in the PR calendar looking to furnish members with simply the best insight to solving the challenges that face their PR businesses. This year we are looking at a single word that is the key to commercial success: Value. Defining it, offering it, extracting it. To help us, we'll have some of the best from both agencies and clients, within PR and without.
Topping the bill will be Simon Woodroffe of Yo! Sushi. Simon is an award winning and innovative businessman, as well as a highly entertaining speaker, and he will be giving his own unique take on developing and offering business value.
We'll be taking a look at the real value of CSR with a panel of experts from, among others, the World Economic Forum, Business in the Community, the Smart Company and Burson-Marsteller. Making best use of Britain's value as the worldwide centre of reputation management will be the subject of a session under the chairmanship of Ketchum's David Gallagher and with contributions from organisations like London First.
Plainly, the day is about the future and there'll be a glimpse of what the successful agency will look like in 2020 as well as a full on discussion of the real value of in-house versus agency. Howard Kosky of Markettiers4DC will tell us why UGC has serious PR value and College Hill's Alex Sandberg will tell us why PR is underselling itself and what it can do to change. Naturally there'll be our workshops where you can pick up the latest on developing the value of your firm's PR brand and how you and the law can team up to protect a valuable reputation.
We're talking about value and we're offering it at this year's PRCA conference on May 15. Book NOW at www.prcaconference.org.uk
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