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Parting company with ICCO College |
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Quarterly newsletter, Volume 3 - October 2007 What's New @ ICCO
ICCO College is a venture that offers online training to young PR professionals and to which ICCO has lent provisional support in the form of branding and promotion. However, given the lack of demand from within our membership base and the divergence from our core activities, the ICCO board has voted to discontinue all association with the project by the end of November. Students currently enrolled will be notified by College management of any plans to operate as an independent organisation.
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Dues structure under review |
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Quarterly newsletter, Volume 3 - October 2007 What's New @ ICCO
In response to questions raised by some of the membership, ICCO has commenced an official review of its dues structure. The current system, unchanged for several years, takes into account both the number of consultancy members in a given trade association and their combined total fee income so that smaller associations with less established firms pay proportionately less. However, the fact that all members currently enjoy the same level of benefits coupled with enormous discrepancies in the resources available to different associations make it that much more difficult to create a sense of ‘fairness’ across geographies. ICCO has decided to tackle this complex issue with the professional help of a consultancy specialised in all aspects of association management. The consultancy will conclude the project and submit its recommendations before the end of the year.
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Membership outreach and mentoring programme launched |
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Quarterly newsletter, Volume 3 - October 2007 What's New @ ICCO
As part of a renewed effort to ensure the ICCO network maintains an international reach that is representative of the growth in our industry, board members are actively engaging with trade associations and other fledgling organisations in countries not currently represented within ICCO. For qualifying associations, Full Member status may be offered right away. Otherwise an interested organisation may now be assigned a ‘mentor country’ (typically one with cultural/language ties or close proximity) to assist in setting up an independent trade association for firms or in the transition from Observer status to full-fledged membership. Outreach efforts are underway in Canada, South Africa, Argentina, Korea, Japan and Brazil, among others. If you have any suggestions for potential ICCO members, please let us know.
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New ICCO credentials available |
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Quarterly newsletter, Volume 3 - October 2007 What's New @ ICCO A new and much-awaited credentials presentation for ICCO is now available online. All you need to know about the aim of our organisation, our main activities and our international membership base can be found within. Specific criteria for membership and information on ethical and professional management standards are also included. For a copy of the PowerPoint presentation, visit www.iccopr.com under ‘About Us’.
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ICCO Annual General Meeting convened in London |
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Quarterly newsletter, Volume 3 - October 2007 What's New @ ICCO
On October 11 and 12, the ICCO Executive Committee and Board of Management met in London for the organisation’s Annual General Meeting. The two-day event was hosted by the Public Relations Consultants Association (PRCA) of the UK. Representatives from approximately 20 countries discussed ongoing projects, raised issues relevant to their local member firms and had the chance to debate industry topics with their peers – some of the best PR professionals in the business – from an international perspective.
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Come to the first ICCO CEE Summit: PR Forum in Warsaw |
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PR Forum: The ICCO Central & Eastern European Summit November 20-21, 2007 The Marriott, Warsaw Dear colleagues, We have the pleasure of inviting you to take part in PR FORUM: The ICCO Central & Eastern European Summit. This fifth edition of the congress organised by the Polish Public Relations Consultancies Association has evolved to become the first regional summit of the International Communications Consultancy Organisation (ICCO) for Central and Eastern Europe. This event offers a unique opportunity to meet distinguished figures like: ICCO President Lou Capozzi and Andrew Laurence, Chairman & CEO of Hill & Knowlton EMEA, as well as other experts from Poland and abroad. As in previous editions of PR FORUM you will be presented with the results of the latest research prepared for the PPRCA by MillwardBrown SMG/KRC, this year on Community Relations and its application in Polish PR. We have invited Polish celebrities Michała Wiśniewski (pop-singer), Joanna Koroniewska (actress) and Michał Figurski (Antyradio) to lead the discussion on the use of celebrities as brand ambassadors. In the evening of the first day of the summit we also invite you to attend the awards gala of the 2007 "Golden Clips" contest for the best Polish PR campaign. It will be an opportunity to see best practice in Poland and to network with new business contacts in the region. We hope to see you in November! ________________________________________ Key issues - Using public opinion effectively. Community relations study results
- CSR: A wolf in sheep's clothing or a good uncle?
- The 'Expert': Source of credibility or a commercial endeavor?
- Brand ambassadors: Advantages and disadvantages
- Lobbying in the EU: Defending local interests in the international arena
- New horizons: The latest trends in PR
- Crossing the border: Ethical challenges in international PR
- Learning from mistakes: Blunders in multinational campaigns
The sessions have been planned in such a way as to allow participants not only to listen to presentations from our speakers but also to take an active role in the discussions.
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