Balancing Consistent Global Messages With Engaging Local Communications To Build & Maintain A Respected Corporate Identity In A Digitally Interconnected World

29 September | Hilton London Paddington | London

Cross cultural differences can make or break a PR campaign. It is therefore essential that whilst you are thinking globally that your messages resonate locally. Bringing senior global communicators to London, PRWeek's International Reputation Management Summit provides a forum to explore the latest thinking on delivering international messages that are flexible enough to be consistent globally yet relevant locally.

PRWeek are pleased to partner with ICCO on this event once again and would like to offer all members a 15% discount. Download the conference programme here, or to book online please visit www.prglobalconference.com.

From American Airlines’ crisis communications post 9/11 to Unilever’s international media relations, the Summit presents a truly global perspective on building international communications that are balanced with engaging and relevant local messages.

Speakers drawn from the Middle East, the US, Russia and across Europe provide the opportunity to explore:

International Crisis Communications
Richard Hedges, Director of Corporate Communications Europe & Pacific at American Airlines discusses his involvement in the 9/11 aftermath and examines how to successfully manage crisis in a world where news spreads in seconds.

Culturally Flexible Messages
Premal Patel, Senior Director – Marketing at American Express (Middle East) explains how he balances centrally controlled PR activity with local market initiatives and so avoids empty ‘one-size-fits-all’ communications.

Building Global Communications Team
Ulrich Gartner, Vice President Communications Europe at AB Electrolux and Anne Groves, Global Head of Public Relations at Clifford Chance present differing perspectives on how they bring their Global PR teams together, across time zones and through language barriers, to successfully deliver consistent corporate messages.

International Media Relations
Andrew Gowers, Global Co-Head of Corporate Communications, Marketing and Brand Management at Lehman Brothers alongside Trevor Gorin, Global Media Relations Director at Unilever will talk about how they manage global press relations and discuss how to work with journalists in an international context.

The high-profile speaker line-up is completed by:

Andrew Vickerman, Global Head of Communications and External Relations, Rio Tinto
Christopher Burghardt, Vice President Corporate Affairs, InBev

Jonathan Woodier, Director Country Corporate Affairs, Citi

Glen Fannick, Product Development Manager, Dow Jones
Paul Miller, Senior Consultant, Cision

Terrence Lyons, International Vice President, Augure

Dr Herbert Heitman, President, EACD
Alex Kalombaris, Global Head of R & D Communications, AstraZeneca

Elena Fadeeva, Chair, AKOS/ICCO Russia

For more information please visit the conference website www.prglobalconference.com or call Jade Smith or +44 (0) 208 267 4011 or email: This email address is being protected from spam bots, you need Javascript enabled to view it .