“New media in Public Relations and Communications”
19th and 20th of May 2008, Hotel Lev, Ljubljana, Slovenia

The sixth International Conference on Communication Practice 2008 - now an ICCO regional summit - focuses on the use of new media in Public Relations and Communications, which is revolutionising the PR profession

The online world is developing faster than the speed of light and bringing with it a host of new challenges. For the PR profession, this new world also opens the door to countless possibilities. With the ultimate goal in mind of continuously achieving better results and a more favourable perception for our clients, the ways in which we communicate with our target audience will be altered more and more. And online reputation management will become a strategic function of every organisation.

But do we actually know our target audience, which is also continuously changing? Do we know which channels to use and when to use them in order to communicate most effectively? Do we know how to listen to online conversations and moderate them in the desired way? Are we led by awareness that every individual and organisation has a potentially unlimited presence in the online world?

Answers to these questions and many more will be presented at the sixth International Conference on Communication Practice 2008: The ICCO Southeast European Summit, to be held May 19 & 20 for the first time in Ljubljana, the capital of Slovenia.

Local trade association ZOJS (Slovene Chamber for Public Relations) will organise the event in cooperation with ICCO .


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For additional information, contact:
Petra Božič Blagajac
Chamber for Public Relations, Slovenia (ZOJS)
Phone: +386 (0) 2 228 44 33
Mail: This email address is being protected from spam bots, you need Javascript enabled to view it
www.portoroz-conference.com