Strategic Communications Conference| 16-17 April 2008 | The Grange City Hotel | London

PRWeek presents a double bill of Strategic Communications with Day 1 dedicated to Corporate Comms and Day 2 focussed on Internal Comms. ICCO is a Media Partner for the event.

Day 1:

Exploit The Potential Of New And Existing Media Channels To Successfully Respond To Crisis, Create Authentic CSR And Effectively Manage Your External Reputation

Strategically managing your corporate reputation is fundamental to success in a media and business climate that is defined by constant change. The Strategic Corporate Communications Conference on 16 April brings together key brands including Tesco, AstraZeneca, Honda and Virgin Media to investigate how to exploit the potential of new and existing media channels, learn how to successfully respond to crisis and discuss how to create authentic CSR.

Key Sessions Will Consider:

• New Media Channels: Gauge the value of new media channels and discover how to integrate them with traditional channels to mitigate risk in a digitally interconnected world
  
• Crisis Management: Learn how to cope with crisis situations from the people who have been on the receiving end to guarantee you know how to best respond when disaster strikes
  
• Corporate Responsibility: Ensure your green messages are convincing and your mission is clear to cut-through in a market that is increasingly flooded
  
• Prove Value: Demonstrate the business case for investment in reputation management
  
• 360-Degree Branding: Discuss how to build your internal and external brands together to ensure you are managing your reputation consistently
  
• Journalist Insights: Find out what you need to do to get your story covered and prioritised

Day 2:

Clearly Communicating Core Values Using An Innovative Mix Of Channels To Inspire Brand Ambassadors And Demonstrate The Value Of Engaging Internal Communications

In new media environments where anyone with a grievance has a voice it is crucial to ensure that your internal communications encourage employee engagement.

Day Two of PRWeek's Strategic Communications Summit is our Engaging Internal Communications Conference, an event that provides a unique all-round view on clearly communicating core values using an innovative mix of channels to inspire brand ambassadors.

Key Sessions Will Consider:

• Employee Engagement: Investigate the most effective ways to get employees bought into your brand
  
• New And Traditional Media Channels: Discover how you can integrate new media channels into your internal communications mix to ensure important messages are getting through to all employees
  
• Evaluation And Measurement: Establish how to tangibly demonstrate successful brand building and employee engagement
  
• CSR Communications: Discuss how to communicate CSR policies internally to ensure employees understand your objectives and are bought into your mission and values
  
• Coordinating External And Internal PR: Analyse how to ensure your brand values are strongly embedded internally to promote and strengthen your brand reputation externally

For more information on the conference or to book online please visit:
http://www.haymarketevents.com/conferences/

Book before 21 February 2008 to save £100 on the full conference rate.