Entries by iccoadmin

PR’s fake news: finding meaningful metrics

Blog post by Jack Peat, Head of Digital at SWNS Media Group / 72Point How many people were actually at Donald Trump’s inauguration? Official estimates say a maximum of 900,000 were in attendance, 100,000 fewer than Obama’s second inauguration and close to a million fewer than his first. Certain publications were happy to pitch much lower […]

Top 10 social media trends for 2017

Article by Danny Whatmough, Head of Social, EMEA at Weber Shandwick The pace of social media change is perhaps the biggest cliché in our industry. As with many clichés, it’s also true. But as well as paying attention to the new tools arriving at speed, we must also regularly step back and assess the broader […]

In conversation with ICCO’s new Regional President – Europe, Juergen Gangoly

In December 2016 ICCO announced the appointment of 5 Regional Presidents, who represent the recently formed Regional Groups covering Europe, Americas, Middle East, Africa and Asia.  We chat to ICCO’s new Regional President for Europe, Juergen Gangoly, about his new role in the organisation, and his thoughts about the state of the European PR market. 1. You […]

Conducting research with your own customers

Article by Kevin Smith, author at OnePoll   So you have a customer base and you’d like to conduct an online survey to find out their thoughts on a number of topics. But where do you start? Below are our top tips on how to successfully poll your own customers. 1 : Understand your end goal […]

ICCO and IPRA sign Memorandum of Understanding for mutual cooperation

The International Communications Consultancy Organisation (ICCO) and the International Public Relations Association (IPRA) have signed a Memorandum of Understanding for mutual cooperation. The agreement, signed by Philip Sheppard, Secretary General of IPRA and Francis Ingham, Chief Executive of ICCO, will see increased communication between the two parties, with a regular exchange of information and representation […]

Iranian public relations association joins ICCO as 38th member

Iranian Public Relations House has joined the International Communications Consultancy Organisation (ICCO) as its 38th national association member.   In November 2016, the two parties signed an agreement for closer cooperation, and the Iranian Public Relations House has since applied for full membership of ICCO. Collectively ICCO represents over 2,500 agencies globally operating across 49 […]

Assorel shifts into high gear

Press release by Assorel, ICCO association member in Italy.   Filomena Rosato, Assorel President: “In the front line for all that concerns our industry’s key topics” A new atmosphere can be felt in the Association’s framework during the first 100 days of the new President’s mandate. Main innovations mentioned today in Milan include a new […]