Entries by iccoadmin

More than a third of UK PR firms use ‘meaningless’ AVEs for measurement

Article by Robert Smith, PRWeek PRCA director general Francis Ingham has labelled AVEs “an entrenched vanity project” that are “not fit to be called measurement”, although new research suggests more than a third of UK PR agencies currently use them. Ingham’s sentiment is shared by many of the 132 agency-side and in-house PR professionals who […]

Take part in the 2017 Global Communications Report Survey

We are pleased to announce that the survey, which informs the Global Communications Report is now live. It is being conducted by USC Annenberg School for Communication and Journalism in collaboration with the Holmes Report, AMEC,  Arthur W. Page Society, ICCO, IPR, Global Alliance, PRCA UK/MENA, PR Council, PRSA, PRSSA and WorldCom. The Global Communications Report is an important […]

Clean business is good business: corporate governance in a digital age

Article by Claudia Gioia, ‎President & CEO, Hill+Knowlton Latin America Over the past decade, corporate governance has been the subject of increasing attention and scrutiny, leading to a growing demand for transparency, social responsibility, and higher ethical governance standards. Corporate governance, which refers to the policies and practices leaders use to manage themselves and fulfill their […]

The death of the big idea

Article by Nick Bishop, Head of Corporate, Golin  President Trump and Nigel Farage do not seem like the type of politicians to love an algorithm. Both are instinctive campaigners seemingly more attuned to Big Emotion than Big Data. Yet the role of data in helping secure victory for the Leave campaign in the EU Referendum and […]

ICCO and The Holmes Report announce global event partnership

ICCO is pleased to announce that it is partnering with The Holmes Report on an events programme which will see cross-promotion of key conferences, awards events and selected publications worldwide. ICCO’s new regional structure divides its membership into five regions, consisting of the Americas, Africa, Asia Pacific, Europe, and the Middle East. Joint events with The Holmes […]

Cannes Lions 2017 jury presidents named – Karen van Bergen to chair PR Lions

Each year, entries to the Cannes Lions awards are scrutinised by the industry’s brightest minds. They pore over the work submitted, whittling them down to a shortlist and ultimately awarding the most impressive work, the work that then becomes a touchstone for creativity over the coming year. The Cannes Lions jury presidents are selected as the […]

PRCA announces 17 for ‘17: 17 recommendations for great communications in 2017

The PRCA has launched the following 17 recommendations for great communications in 2017, following a review of insights and blogposts from senior PRCA members including its PR and Communications Council and Board of Management. 1. Fake news While 2016 saw much discussion of political fake news, in future businesses will also be subject of aggressive campaigns based on […]

ICCO President and Chief Executive Decorated with Pro PR Award

ICCO President Maxim Behar and Chief Executive Francis Ingham, who is also Director General of PRCA, are among those awarded the Pro PR Award for 2017, organisers announced yesterday in Zagreb. Pro PR is an international conference held in Croatia for the past 15 years, and since 2002 an international committee has voted for people […]

AMEC to provide Research Advisors for the PR Lions Awards, Research & Data Categories

AMEC, the International Association for Measurement and Evaluation of Communication, will again provide an advisory service for the Research and Measurement categories of the PR Lions awards, part of the Cannes Lions International Festival of Creativity. AMEC will provide research advisors to help firms improve their entries through a new Data & Measurement Advisory Scheme. […]