Professional Standards
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Professional Standards

ICCO stands for the highest ethical and management standards in the industry. Member trade associations and their firms adhere to our professional code, the Stockholm Charter, and have the option of accreditation in the Consultancy Management Standard, a quality certification standard specific to public relations consultancy. ICCO has also formally adopted the IPRA Charter on Media Transparency, which dictates ethical behaviour in the relationship between consultancies and editorial providers.


Consultancy Management Standard

To date, PR consultancies in fifteen countries around the world have adopted the Consultancy Management Standard (CMS). First introduced by the UK’s Public Relations Consultants Association (PRCA), CMS provides clients with a unique quality guarantee.