World Report: Global PR Industry Up 7% In 2014

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Definitive picture of global PR industry emerges today, as the Holmes Report and ICCO launch the 2015 World PR Report.

The global PR industry grew by 7% in 2014, with currency volatility helping to soften another positive year for PR firms around the world, according to the 2015 World PR Report.

The 2015 World PR Report, produced by the Holmes Report and ICCO, again provides the clearest picture available of the global PR industry, based on submissions from more than 400 PR firms across the world.

The research reveals that, for the first time, the Top 250 PR firms in the world cracked the $10m barrier in terms of fee income last year, reporting $10.4bn compared to $9.7bn in 2013.

Accounting for the numerous firms that reported outside of the Global 250, along with the vast number of smaller firms that do not provide revenue figures, the Holmes Report now estimates the size of the global PR agency industry at $13.5bn, up from $12.5bn in 2013.

Full analysis and rankings can be found at our World PR Report section.
Rankings: Top 10 | Top 250 | Holding Groups/Networks
Analysis: Growth | Gender

Global Top 250 Growth

A growth rate of 7% may indicate a slower year for the industry after it improved by 11% in 2013, but much of this decrease can be explained by currency volatility, as the Global 250 is calculated in US$.

So, while US firms are unaffected (and retain a good growth rate), firms reporting in GBP and Euros firms drag the overall growth rate down. Accordingly, this year we have added a ‘constant currency’ metric to accurately reflect growth for firms reporting in GBP and Euros.

This reveals that firms reporting in GBP grew by 5.5% in constant currency terms in 2014. Firms reporting in Euros grew by around 6.5%.  Growth for all PR firms reporting in USD growth was 7.4% while US PR firms (which account for around 50% of the global market) were up by 7.8%.

“This was a year in which exchange rates played havoc with some of the numbers,” said Holmes Report publisher/CEO Paul Holmes. “Because our list uses dollars, anyone reporting in euros or pounds took a significant hit, even if their underlying performance in constant currency terms was good.”

“Industry growth in the high single-digits is encouraging; it certainly suggests that public relations continues to grow faster than the overall economy, which is a healthy sign,” added Holmes. “Having said that, there is still a sense that PR could—and perhaps should—be doing better. The things PR does well—engagement and relationship-building—are more critical to successful marketing than ever, and PR is doing more: more social media, more content creation, more data and analytics. It ought to be growing more as a result.”

Public vs Independent

Maintaining a trend that has firmly taken hold since the onset of the recession in 2008, independently-held PR firms again comfortably outperformed their publicly-held peers. Publicly held firms grew 3.5% (in reported USD terms) to $5.7bn, while independent PR firms grew 8.7% to $4.7bn.

The PR operations of major holding groups were effectively flat, and now account for around 42% of the overall market, down from 45% last year.

“The growth of independent firms is impressive and beggars the question of whether we’ll see their value overtake publicly held firms,” said ICCO chief executive Francis Ingham. “It is intriguing to see that publicly-held firms account for around 42% of the overall market, down from 45% last year – this is perhaps a reflection of the fact that they may have been slightly hamstrung by profit targets to invest as freely in those all-important ‘non-traditional services’ as the independents.”

Holmes, meanwhile, described holding company agency growth as “anaemic”. “While exchange rates played a role here too—those firms with strong European operations fared poorly compared to those who have the bulk of their business in the US—it is clear that even after acquisitions are taken into consideration, the publicly held companies are losing market share to independents, particularly the dynamic midsize agencies.”

Holding Groups / Networks

Omnicom’s PR operations overtook WPP in 2014 for the first time, reporting $1.4bn in PR revenue — slightly ahead of the UK group’s $1.39bn. That performance owed much to currency volatility, with WPP’s operations impacted by the conversion of its international business into sterling. The holding group table also features DJE Holdings for the first time, reflecting the rise of the world’s largest PR firm Edelman, and sister agency Zeno.

Revenue per capita

This year’s World PR Report also finds another increase in revenue per capita for those firms reporting both fee income and headcount to an average of around $158,000, compared to $155,000 last year, and the highest it has ever been. Based on its research, the Holmes Report estimates that the global PR agency industry employs more than 85,000 people, up from 80,000 last year.

The World PR Report will continue over the coming weeks with analysis of the world’s fastest growing PR firms, along with its definitive research study into opportunities, challenges, trends and attitudes at PR firms around the world.

US: YOUNG PR PHENOMS SHOW THEY ‘CANNES’ COMPETE!

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The Competition… Given two weeks to research, conceptualize, and draft a comprehensive PR plan around a global nonprofit, the first ever US Young Lions PR Competition tested the boundaries of creativity, strategy, and determination.

imgresDesigned for teams of two PR professionals 28-years-old or younger, the competition brief examined ‘Every Mother Counts,’ an organization aiming to make pregnancy and childbirth safe for every mother. This year’s assignment forced teams to dig deep into their communications repertoire – it required the right mix of innovative tactics and traditional PR methods. (As if this were not enough, these tireless young professionals did not get any reprieve from their regular account work).

As the sole sponsor of the PR competition, the PR Council worked closely with USA Today, the official US representative to the Cannes Lions International Festival of Creativity. As Betsy Alekman, Director, Trade Marketing USA TODAY describes, “launching the first-ever PR Young Lions competition in the US has been an incredible experience on many levels… PR had a huge year in Cannes last summer and this sector of the industry is involved with the Festival more than ever.”

cannes-lions-2The incentive…Besides the obvious prestige of being recognized as the ‘cream of the crop’ of up-and-coming talent in the communications industry, we threw in an all-expense-paid trip to Cannes to represent the United States in the global competition and battle against other young PR prodigies.

The result… After reviewing dozens of entries from savvy PR duos across the US, our esteemed judging panel selected six finalists to present their submissions live in New York City. With about ten days to prepare, and in some cases traveling coast to coast, the caliber of talent on display that day is best characterized as “Exceptional.” As Paul Newman, President of MSLGroup North America, describes “they represented the brightest talent of the younger generation with skill and verve. Based on their strong strategic insights, multi-channel understanding, and truly creative tactics, we can safely expect PR to enjoy a very healthy future, for our clients, partners, and agencies. It was exciting and humbling to see the overall quality of the entries.”

However, for one hungry young lion team, this only served as the appetizer to the main course. Overcoming five of the most talented PR pairs in the country, Angela Mears and Margaux Pepper of Weber Shandwick held the perfect combination of planning and poise to be crowned the first ever US Young Lion PR Champion. Here’s what they had to say about the experience…

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Can you briefly tell a little about your career path so far, how you got involved in PR?
M: I’ve always been pulled in a few different creative directions – I pursued acting, filmmaking, graphic design, and marketing before entering the world of Public Relations. The environment at Weber Shandwick and changes in the industry have stretched the limits of what a “career in PR” can look like, so I’ve been able to weave a lot of my creative interests into my work.

A: I think my calling has always been storytelling. I started my career in entertainment, working as a production assistant on The Simpsons and writing script coverage for New Line Cinema. Then I made a shift into freelance writing before joining Weber Shandwick’s creative team. I honestly didn’t know much about PR before joining the agency, but its holistic and audience-centric approach to campaigns and storytelling is what drew me in, and what keeps me engaged even after four years in the industry.

How did you hear about the competition and what made you decide to participate?
M: Weber Shandwick nominated us!

A: That’s right – I first heard about the PR competition when I received the note that I’d be competing. I was aware of the Young Lions competition, but the introduction of the PR category was news to me.

How were you paired up as teammates?
M: Angela transferred from our Chicago office to San Francisco right before I joined the team, so we’d never met before this competition. We got introduced over email (and stalked each other on LinkedIn), then got started working cross-country. By the time we met up in Chicago to put everything together, we were fast friends!

A: Even though we’d never met or collaborated before the competition, looking back I can’t imagine a better teammate. We have perfectly complementary, synergistic skills and points of view.

What was your first reaction after meeting one another for the first time?
A: We clicked perfectly, like two puzzle pieces coming together. Between the two of us, we have copy and design skills, PR and digital expertise, storytelling and distribution strategy.

Once you received the brief, what was your strategy?
M: Research, research, research. We spent the overwhelming majority of our time getting to know the challenge and developing the right strategy, then brought the idea to life from that point.

A: Yes, we knew that developing an unassailable creative strategy, deeply rooted in audience truths, would be the key to a winning idea. Once we nailed that piece, we only had a few days to develop the creative executions and media pieces.

After the finalists were announced, how did you prepare for the live presentation?
M: Five minutes to present is no time at all, so we spent a lot of time cutting things from our presentation. We wanted to distill the campaign down to one simple idea and let the visuals we created speak for themselves.

A: We probably rehearsed a dozen times before we got the story down to its most essential pieces. Any bit of a stutter or tangent would keep us from hitting the five minute mark. By the time we presented, we had it down to a science.

What was your reaction when hearing you won the competition and will represent the US in the PR competition at Cannes?
M: We went into the presentation feeling confident, but the prospect of going to France for the global competition is so huge that winning still felt like a shock. We just couldn’t be more proud.

A: I’m still pinching myself. The odds seemed astronomical. Walking out of our presentation we felt like we nailed it, and that was really what we hoped to accomplish — to do the idea justice. Hearing we’d won was (really really awesome) icing on the cake.

Any special preparations for Cannes? Will you see each other prior to the global competition? What are you looking forward to most?
M: It’s truly an honor and a privilege to represent the agency and the country. I can’t wait to be inspired by all the other great work being showcased at Cannes and soak up the adventure of exploring a new place.

A: All I hear from folks who’ve been to Cannes is that it’s a massive dose of inspiration — and I’m most looking forward to that. Food comes in as a close second. We’re just now reviewing the rules for the global competition, but hopefully we can find time to regroup before we take the plunge!

2015 US Young Lions PR Competition Winning Team
Angela Mears & Margaux Pepper, Weber Shandwick
Winnner

PR Council Sponsor Spotlight Recipients
#PRThinking | Entries that best embody what PR is today: an integrated approach that utilizes traditional and new media to create content that compels, stories that resonate, and conversations that engage.

Nicholas Nelson & Matthew Molino, Cohn & Wolfe.

Courtney Rule & Rachel Silverman, Hill + Knowlton Strategies

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PR Council @prcouncil

amizerek@prcouncil.net

Hill + Knowlton Strategies wins Young PR Lions UK 2015 competition!

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The Public Relations Consultants Association (PRCA) has announced that Helen Wood and Rachel Matovu from Hill+Knowlton Strategies are the winning team in the Young PR Lions UK 2015 competition to find the best young PR consultants in the country.

They will now go forward to compete internationally at the Cannes Lions International Festival of Creativity.

Helen and Rachel won the judges over after presenting to a UK jury made up of senior members from the PRCA, Ogilvy PR, H+K Strategies, MSL Group and Northern Ireland Chest Heart and Stroke (NICHS) charity, on Friday 24th April. The team presented a campaign plan responding to a brief set by the NICHS.

From the left: Gold winners Helen Wood and Rachel Matovu from H+K Strategies. Silver winners Amy O’Connor and Kirstyn Wood from Ketchum

The winners of the Silver award goes to Ketchum’s Amy O’Connor and Kirstyn Wood and the Bronze winners are APCO Worldwide’s Daniella Lebor and Jenny Runnacles.

Helen and Rachel have won complimentary flights, passes to the Cannes Lions festival, and accommodation. They will compete against representatives from over 30 countries on 22nd June, delivering a presentation for a non-profit organisation in 12 hours that will be judged by a selected jury.

PRCA Director General Francis Ingham MPRCA said: “Huge congratulations to Helen and Rachel, whose entry and the campaign pitch that they gave really impressed the judges and captured their attention. It is extremely rewarding to see such exceptional talent going forward to represent the UK on the international stage.”

The International Communications Consultancy Organisation (ICCO) is the sponsor of the Young PR Lions competition to find the most talented young PR team in the world; and the PRCA is responsible for running the UK element of that competition to find the country’s brightest and best young PR talent.

The House of PR will have its own cabana on the Palais in Cannes where individuals can meet prominent representatives from the PR industry. The ICCO guide to Cannes is now up and running and will be updated regularly before and throughout the festival. If you would like to contribute to the ICCO guide to Cannes Lions website or are interested in sponsoring the program, please contact ICCO General Manager Binta Kristin Hammerich.

#PRCAYoungLions

#WELOVEPR

Special offer to ICCO members for top Stockholm conference!

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Help shape the future of PR measurement!
Stockholm-2015-Winning-the-Game

 

ICCO members can help shape the future of PR measurement by taking part in a special session at the International Summit on measurement in Stockholm next month, the biggest event of its kind in the world.

The International Association for Measurement and Evaluation of Communication (AMEC), which is organising the Summit on June 3rd/4th, will be asking PR and communications professionals to help simplify measurement metrics in a major session at the conference. The Summit is being held at the Hilton Stockholm Slussen Hotel, Stockholm.

Francis Ingham, PRCA Director General & ICCO Chief Executive, will be taking part in the metrics session.

AMEC is giving ICCO members a special discount price on Summit registration because of its strategic partnership with ICCO.

One day attendance for the plenary day on June 3 is being offered at a price to ICCO members of only €400. Bookings can be made on this link. ICCO members can book for the two-day event (June 3rd/4th) for the special price of €554 using this registration link.

Barry Leggetter, CEO, of AMEC, said: “We will be presenting new research that will show the PR market, both professionals and their clients are confused by the multiplicity of measurement metrics that exist. We want Precis members to attend the Summit and help us shape what the future of simplified metrics would look like.”

More than 50 expert speakers from Europe, the US and Asia will be speaking at the Summit, which will be attended by more than 200 delegates. They include Stuart Smith, Global CEO of Ogilvy PR, who is flying in from New York and Nissan’s Global Communications chief, Jeff Kuhlman, a Summit special guest who will arrive from Japan.

Other top speakers are Alex Aiken, Executive Director of Government Communications, HM Government UK; Paloma Escudero, Director of Communications, UNICEF; Frida Roberts, Head of Communications Unit, The Swedish Institute; Daniel Dellham, Head of Sustainability Consulting, KPMG Sverige; Miguel Veiga-Pestana, Chief Communications Officer, The Bill & Melinda Gates Foundation; Nick Hindle, Senior Vice President, UK Corporate Affairs & North West Division Strategy & Alignment, McDonald’s; Edvard Lind, Head of Media Relations, Skanska AB Group Communications and other speakers from GE, Unilever and eBay.

Click here for more information!

 

ICCO Global Summit: Message from the President

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DG

 

Dear PR agency leader,

Running a successful PR consultancy is not getting any easier, is it?

Clients want more for less. Good people are hard to find and harder to keep. Competition is relentless, and from unexpected quarters.  And technology continues to disrupt business models for clients and agencies alike.

Which is why we are pleased to present the 2015 ICCO Global Summit, Food For Thought – A PR Perspective, in Milan, Italy, 8-9 October in conjunction with the Milan EXPO 2015. Unique among international conferences in our field, the ICCO Summit is designed by PR agency leaders, for PR agency leaders, with the sole purpose of advancing the world of PR consultancy through education, networking and collaboration.

Whether you run an independent agency you started yourself or have responsibility for part of a large global network, the ICCO Global Summit is the best opportunity on the calendar to exchange ideas, make new contacts and learn from your colleagues from around the rapidly changing nature of PR agency management.  We’ve arranged for top leaders to share their perspectives in an open forum, with a program designed for plenty of networking.  And of course, opportunities to enjoy the splendours of beautiful Milan, a global centre for business, fashion and design, and home of the extraordinary Milan EXPO 2015.

You’ll want to book early to avoid disappointment.

See you in Milan!

David Gallagher, Ketchum CEO & ICCO President

 

REGISTER HERE TODAY!

 

 

 

ICCO supports Sofia PR Summit 2015

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Outstanding international and local keynote speakers joined the second edition of the regional PR forum.

The key topic of the forum was „The power of the storytelling in business“

For a second year in a row Bulgarian Association of PR Agencies (BAPRA) organized the regional PR forum – Sofia PR Summit. Outstanding international and local keynote speakers joined the second edition of the regional PR forum Sofia PR Summit. The key topic of the forum was „The power of the storytelling in business“.  Sofia PR Summit 2015 was held on April 29, in hall Serdika, Hotel Park Inn.

Sofia PR Summit 2015 gathered outstanding speakers and selected professional audience from Bulgaria and Europe. During the forum were discussed and were presented the latest trends in the field of professional communications, and especially how to be successful using storytelling as a business tool. Dedicated experts with international experience shared different points of views and insights about this great communication tool and the best practices for creating engaging user experience and interaction.

Speakers were:

Diplomatic art of Story Telling in Communication by Zehra Güngör, PhD – President of the International Public Relations Association (IPRA) for 2014. Chairwoman of the international jury committee of BAPRA Bright Awards 2015;

International Communications Consultancy Organisation (ICCO): The voice of Public Relations around the world by Binta Kristin Hammerich, ICCO Global General Manager and Maxim Behar, ICCO Vice President & CEO and Chairman of M3 Communication Group, Inc.

The Power of Visual Stories by Lilyana Zagorcheva – Managing a studio for creation and distribution of infographics and motiongraphics – Infograffiti and highly experienced PR professional;

How will storytelling impact your reputation by Christophe Ginisty – International public relations guru and a specialist of social media;

Stories for the unfortunate 500 million by Damjan Obal – Founder of Edgar, user experience designer with a PhD in computer science and deep passion for brand stories.

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ICCO General Manager Binta Kristin Hammercich and ICCO Vice President Maxim Behar

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Nikolay Nedelchev Publicis Groupe Bulgaria

From the left: Nikolay Nedelchev - Publicis Groupe Bulgaria, DENITSA SATCHEVA - BAPRA Chairman, Maxim Behar - CEO M3 Communciations & ICCO Vice President, Binta Kristin Hammerich - ICCO General Manager and ALEXANDER DOURCHEV ALL CHANNELS COMMUNICATION GROUP

From the left: Nikolay Nedelchev – Publicis Groupe Bulgaria, Denitsa Satcheva – BAPRA Chairman, Maxim Behar – CEO M3 Communciations & ICCO Vice President, Binta Kristin Hammerich – ICCO General Manager and Alexsander Dourchev – All Channels Communications Group 

For more information, please send an e-mail at: office@bapra.bg.

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Sofia PR Summit

Sofia PR Summit is a regional PR forum that Bulgarian Association of PR Agencies (BAPRA) organizes for the first time within the 5th anniversary edition of the annual PR contest BAPRA Bright Awards in 2014. Sofia PR Summit as a platform which provides opportunities for discussion and validates new tendencies and strategies in the PR industry in Eastern Europe and the Balkans. Sofia PR Summit offers great opportunities for effective business networking to all participants. The first edition of Sofia PR Summit gathered outstanding PR and communication experts from Bulgaria, Serbia, Austria and Belgium that shared best practices, ideas and insights. In front of selected professional audience were discussed key trends in the modern corporate communications.

BAPRA

Bulgarian Association of PR Agencies (BAPRA) is established in 2001 as an independent non-profit organization   to support and strength PR as an activity, working in favor of the modern society development. BAPRA aspires to improve partnership between PR business and the state, even more to build relations with local authorities in Bulgaria, academic circles, business,  civil  organizations and media. BAPRA aims to promote quality and ethical standards guaranteed through self regulation, regarding to transparent, respectable and socially responsible PR business in Bulgaria. BAPRA is the voice of the Bulgarian PR business.

BAPRA Bright Awards 2015, Bulgaria

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The winners in the sixth edition of the prestigious contest Bright Awards 2015.

On April 29, 2015, Bulgarian Association of PR Agencies (BAPRA) announced the winners in BAPRA Bright Awards 2015 – the sixth edition of the annual PR contest, at an elegant ceremony. 21 key achievements in the PR industry  received the prestigious award Bright Awards. The event was held in the business and congress center Rainbow Plaza. This year the competition took a record number of projects – 97, submitted by 19 communication agencies and 4 Internal PR Departments. BAPRA announces a 13% increase in the number of the applications comparing to last year.

Five members of the distinguished international Jury Committee of Bright Awards 2015 attended the ceremony: Zehra Güngör, PhD, Chairwoman of the Jury and the 2014 President of the International Public Relations Association (IPRA); Binta Kristin Hammerich, Global General Manager of International Communications Consultancy Organization (ICCO); Christophe Ginisty – an international public relations guru and a specialist of social media; John Saunders, regional president of Fleishman-Hillard (EMEA) and the talented UX designer with deep passion for brand stories and founder of Edgar – Damjan Obal. Full information of all jury members you can find here: http://www.bapra.bg/2015/engl/jury/.

„It is my first visit in Bulgaria, also for the fourth time I am judging in Bright Awards and I am so excited to be here in my capacity as a Chairwoman of the international Jury Committee of Bright Awards 2015. I am impressed by the level of the projects in the contest and I believe that each of them fully deserved to be honored.“ said Zehra Güngör, PhD, Chairwoman of the Jury Committee in BAPRA Bright Awards 2015.

Guests attending the ceremony enjoyed the significant performance of ethno-formation Бalkansky – music performed by the musical legend Teodosii Spasov, mixed with electronic sounds and beats by Ivan Shopov and interactive visuals from Ivo Christov. The charming combination of traditional Bulgarian music, electronic sound and visual contributed to the impressive atmosphere of the evening.

The winners on the first place received the prestigious trophy BAPRA Bright Awards 2015 by categories are:

Agency of the Year – United Partners;

Sustainable Development Campaign – New Moment New Ideas Company –See the refugees with different eyes;

Special Event of the Year“(2 winners) – All Channels Communication Group – Soundtrack of the City; and APRA Porter Novelli Group – Live Actively!;

Innovation Campaign of the Year – All Channels Communication Group – Soundtrack of the City;

Campaign, implemented by Internal PR Department – Bulgarian National Television – I buy Bulgarian products;

Communication Campaign of the Year – All Channels Communication Group; – All Channels Communication Group – Soundtrack of the City;

Communication Campaign in the Public Sector – APRA Porter Novelli Group – The Majestic Danube.

Latest information about BAPRA Bright Awards 2015 you can find in social media via hashtag #BrightAwards2015 or to send your inquire at: office@bapra.bg.

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Successful & tasteful VPRA-BPRCA activity in Antwerp

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The first mutual activity between both country PR associations was a real success – nice people, good food and vibrant city, what more do you want?

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No official presentations but an informal  culinary city tour through Antwerp, with regional specialties like herring with jenever, bolleke with roggeverdommeke, not the usual Belgian fries and chocolate….   It certainly spiced up conversations between Belgian and Dutch agency directors– who found much common ground and all look forward to future friendly cooperations. Linkedin profiles & twitter accounts were exchanged and BPRCA will send a board member to the jury of the next VPRA Awards in Amsterdam. So for any activity you may have in the Netherlands, contact us and we can point you to the right partner – and vice versa of course!

Contact: secretariat@bprca.be

Successful & tasteful VPRA-BPRCA activity in Antwerp

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nederlands No official presentations but an informal  culinary city tour through Antwerp, with regional specialties like herring with jenever, bolleke with roggeverdommeke, not the usual Belgian fries and chocolate….   It certainly spiced up conversations between Belgian and Dutch agency directors– who found much common ground and all look forward to future friendly cooperations. Linkedin profiles & twitter accounts were exchanged and BPRCA will send a board member to the jury of the next VPRA Awards in Amsterdam. So for any activity you may have in the Netherlands, contact us and we can point you to the right partner – and vice versa of course! Contact: secretariat@bprca.be

ICCO VP Elected Chair of Davos Forum

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Lemaximading Bulgarian PR expert and ICCO Vice President Maxim Behar has been elected co-Chair of the Board of the World Communication Forum in Davos for an one year term.  Behar served successfully in the same position in 2013/ 2014.

Behar is the founder and CEO of leading Bulgarian PR company M3 Communications Group, Inc and also the President of the Prague office of US-based Hill+Knowlton Strategies. He is Honorary Consul of the Republic of Seychelles to Bulgaria.

“The choice is a great honor for Bulgaria and an incredible appraisal for the Bulgarian PR business, for all my colleagues,” Mr Behar has said upon his election, which he has described as a “proof that the PR market in Bulgaria is developed enough,” but also as a sign of the “respect which my colleagues from the Board have for us, the representatives of a relatively small Southeastern European country.”

This year’s co-Chairs include South African Minister of Communications Faith Muthambi and two business representatives from India and Hungary (Yogesh Joshi and Gabor Hegyi respectively).

Mr Behar represents Bulgaria in the WCF Davos Committee which also includes members from Austria, the UK, Poland, Spain, Republic of South Africa, Hungary, Germany, Italy, Ukraine, Mexico, Russia, Malaysia, the US, India, Jordan, and China.

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About ICCO

The International Communications Consultancy Organisation (ICCO) is the voice of public relations consultancies around the world. The ICCO membership comprises national trade associations in 31 countries across the globe in Europe, Africa, Asia, the Americas and Australasia. Collectively, these associations represent over 2000 PR firms.